Strauss advice

As an entrepreneur, the time will come to turn your technology into a product, and then perhaps, a working business. In the process, you might have some knowledge gaps. As a large, experienced company with more than 14,000 employees who have a variety of expertise, we will be happy to give you advice.


Within Alpha Strauss advice, each FoodTech community member is entitled to one meeting with a Strauss expert.

Available expertise areas include:
  • Marketing strategy
  • Branding
  • Marketing research
  • Consumer insight
  • Pricing
  • Retail Marketing
  • Development
  • Quality
  • Processing
  • Engineering
  • Packaging
Food Safety
  • Regulation
  • Risk Managment
  • Safety management methods
  • Tax planning
  • Budget Planning
  • Funding
Business Strategy
Human Resources
  • Recruitment
  • Compensation
  • Public relations
  • Digital platforms
Shirly Hauenstein
Shirly Hauenstein

Administrative Assistant to VP Business Development & CTO, VP Technology

1. The consultation will be given to members of the Alpha Strauss community only.
2. The consultation will be one-time only and in accordance with the consultant’s availability.
3. Strauss may refuse a consultation request.
4. Strauss is not responsible for the content of the consultation and/or to the use of that content.
5. The consultation meeting is not a substitute for consulting with a professional and is not an endorsement or discouragement of certain actions or procedures.