banner

About Strauss Group

18
countries
14K
employees
26
production site
37
brands
1562
products
200+
Technologists & engineer
15
categories
2200
products consumed every day

 

About Strauss Group

 

Strauss Group, Israel’s second-largest food & beverage company, is an international corporation comprised of five companies: Strauss Israel, Strauss Coffee, Strauss Water, Max Brenner and PepsiCo-Strauss Fresh Dips & Spreads – Obela.

 

Strauss has approximately 14,000 employees and operates in eighteen countries around the world. Among them: USA, China, UK, Australia, Holland, Switzerland, Germany, Russia, Poland, Romania, Brazil and more.

 

The Group has partnerships with leading multinationals such as Danone, PepsiCo, the private equity investment fund TPG Capital, and more recently Haier and Virgin.

 

In the last eight years Strauss Group has consistently achieved growth, having generated approximately $2.2 billion in annual revenue in 2011, of which 48.8% came from international activities.

 

Strauss Group: History

 

Strauss was founded in 1939 by Hilda and Richard Strauss as Strauss Dairy in Nahariya.

 

In 1972 Strauss signed an agreement with Danone. In 1991 Strauss entered the hummus sector. In 1996 Strauss acquired the control of Elite, a manufacturer of chocolate and confectionery since 1934 and of coffee since 1954. In 1991 Elite Coffee began marketing coffee to European countries.

 

 

 

alpha_process_image
about strauss group