About Alpha Strauss
Alpha Strauss the Israeli FoodTech community is Strauss’ vehicle to fast forwards the company into the future and excel through innovative technologies.
FoodTech is not a commonly used term. This is due to the simple fact that though technology has always been an important part of the food industry, it is usually defined as a tactical tool and not a strategic pillar. Strauss, however, has decided to make FoodTech a leading theme in the Group’s strategy. In other words Strauss intends to find and make use of food related, game changing technologies that will help the company to excel along the whole value chain of food production, logistics and sales. With many companies now looking for new technologies, including those companies with greater resources, Strauss has had to leverage its competitive advantages
• As being Israel, Strauss’ home base, one of the most innovative places in the world.
• As the Israeli society, in many ways, is already a kind of community.
• As Strauss, because of its diverse portfolio, global footprint, and strength in the local market, is the perfect playing field for food entrepreneurs.
Based on these elements we have developed a totally new approach towards open innovation that turns Strauss into a leader, and hub, of dynamic FoodTech R&D. We do this by leveraging Strauss’ assets in product development, production and route-to-market, with the science, ingenuity and speed of inventors, scientists and entrepreneurs. We believe that together we can develop new and exciting technologies that will be fruitful for consumers, for Strauss, for entrepreneurs, and for Israel.